Show me the budget
Good leaders surround themselves with the best help they can find. Whether staff or outsiders, it never hurts to be able swing your chair around and…
Money buys the time of the people and things they use to make just about everything happen. Ideally, you have a little more than you need (contingency), and use a little less than you have (for profit or secondary objectives).
The opening question for planners: where to start … how much do I need to do what I want, or, what can I achieve with the money I have?
The answer in the middle always applies: resources are limited so this is the best we can do. However much money we have, we could always use more.
Film maker Jean-Luc Godard once said,
Show me the budget and I’ll show you the movie.
In films, the budget determines the how of the storytelling but the essence remains the same. A movie could be shot for nothing this afternoon or burn a hundred million over the next two years.
As in films, in business; show me budget and I’ll show you the company. Money makes for wider scope, more choices and greater responsibility – but bigger doesn’t necessarily make a better business.
Skippy Strategy: What are you not doing because of money? How could you deliver the story with more or less money? What happens if you shift expectations?
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Category:
Measuring
When you know what you’re doing, you can relax. Take things easy in the knowledge that everything is fine. You’ve done this a thousand times before…