Is the back end bomb proof?
I had two conversations in pretty quick succession that pointed towards the extremes of service we face every day.
Both talking about (different) new products. The first, a “name” advertising guy, said,
“It’s possible to cover up a bad product with good advertising.”
The second, a middle manager at one of the world’s biggest computer companies, said,
“We need to make sure the back end is bomb proof before we get the sales force excited.”
Which product would you rather buy?
I’m not suggesting that the advertising guy was recommending what he was saying, or even liking it. He wasn’t. But the fact that he had this answer down pat shows that too few companies take the approach of the computer guy.
Faced with an opportunity to make money, which option do you take? The quick don’t-ask-difficult-questions-how-many-can-we-shift approach or the slower hold-on,-let’s-make-sure-we-do-this-right approach.
Where’s the money?
A certain big computer company might say, “go slow, add a few steps, make sure the back end is bomb proof.”
I’d say, “skip.”
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Tags: advertising, marketing
Category:
Keeping Promises
Making Promises
Skippiness
