There’s a temptation to get the deal done at all costs. To compromise on cost, to push out the boat on delivery, to promise more, to push pegs through holes – whatever it takes to get to the agreement.
And whilst it might get signatures on papers, what you’re really doing … setting things up for disappointment. Which sucks the life (cash, energy, engagement, joy) out of your side and, at best, stops your customer spinning up their word-of-mouth machine.
Which might leave only one upside: another lesson learned (even if it is the hard way).
So learn the smart way: a deal, yes, but not at all costs. Negotiate – but not beyond reasonableness. Push out the boat – but not out of sight of solid ground. Push pegs – but not into new shapes.
We are what we are. If that’s not good enough, so be it.
Skippy strategy: We are what we are.
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