There are two strategies for getting hired, finding new customers, bringing investors to the table.

Fit in the most – work out what it looks like in the middle of the bell-curve and do what you can to move there. Wear what everyone else wears, sound like everyone else sounds, offer what everyone else offers. And hope that whoever is looking can see that you worked out how to be the middle of the middlest. Of course, it’s pretty occupied in there – but that’s what you wanted, right?

Stand out the most – work out who you are, what you have to offer, how you look and sound when you’re being you true self. Create a stand out proposition that some will hate and some will love. At the edge of the bell curve, where that stand-outs stand out. For anyone who wants to shine.

Skippy strategy: Stand at the edge of the bell curve.