May 23, 2016

Be the buyer


It’s easy to get wrapped up in doing-it doing-it and forget what it’s like being on the other side of the transaction.

What it’s like being the buyer, not the provider of the product or service.

How it feels when the idea forms and you investigate the options and make contact and dig a little deeper then commit to the decision. The experience of waiting for whatever happens next – the communications, the delivery, the ownership or usage experience. How it feels after – supported or abandoned.

Next time you’re the buyer … pay attention.

What makes you feel good? What disappoints or infuriates? What stories do you share with your friends?

Mine the experience.

Where does it reflect in your own product or service? When do your thoughts mirror comments and emails you’ve received.

Happy? Keep going.

Humbled? Change tack.

Skippy strategy: When you’re the buyer, think like your customer.