February 22, 2024

Evolution takes you places


We’re all the product of our past. As for people, so for websites and products and partnerships and relationships. The sum of what came before. Starting from an idea, they’ve evolved to where they are today. And if that’s a good place, take it to the bank. But if it’s a place that could be better, it’s time to do something about it.

Play the game – assume for a moment that you don’t have to start where you are today. Starting with your website, what would you do different? The copy, they design, the pictures. What about your suppliers? Which would you choose again and which would you pass by? Now your customers, your team, your partners, your products, your strategies, your tactics.

Evolution takes you places, slowly, you wouldn’t choose.

It doesn’t have to be that way, you can take new routes.

Skippy strategy: Choose who and what to work with.