Working with partners, you’re always one amongst their competing priorities. When you want something, you know there’ll be a balancing act on the other side of the table – which thing is top of the list, where should I use my resources, who do I need to keep on board, who is shouting loudest?

The way they react, your place on their hierarchy, is likely planted on cold hard commercial realities. But, and it’s a big but, it’s adjusted in real-time by how easy you are to work with, the favour-bank you’ve built up, the friendliness, professionalism and likability of your team, and the plus or minus of the most recent interaction.

It works on both sides of the table; you work harder when you’re happy to hear from your partner. They are just the same.

Skippy strategy: Be the team your partners what to hear from.