Genuinely useless
Leadership isn’t much about being out front, leading the charge. Some, but not much.
Nor is it barking instructions, urging forward, demanding compliance. Some, but not much.
Mostly…
Customers and partners have a genuine need to know what’s happening inside your organisation.
Not the how-to of competitive positions or the ins-and-outs of commercial secrets.
Just, you know … what’s going on, where is the order, when’s the delivery, who can I talk to, are you on schedule, when are we meeting? Stuff that helps them know where they stand and plan their next steps.
One way … fake it. Build tools that promise a window but are genuinely useless. A website that thanks you for your order (no, thank you) but no status. Lifeless phones or leafless telephone trees. No-response email.
In other words, frustrate.
The easy, cheap, effective way … open out the corporation. Be honest, build tools, provide access. Actively put useful information into their domain in ways they understand.
In other words, help.
Skippy strategy: More information, better service, less irritation.
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Category:
Skippiness
Your mind works in a logical flow.
Maybe not in the beginning, but as you work things out, you get a clear vision. D follows C follows…