There’s a lot of effort in taking products and services out to meet the world, let alone finding customers. And then, if things go well, the world takes notice – and some customers find you.
Was it word of mouth? What alignment of needs and situation made someone (who?) recommend that your company was worth some attention?
Was it Google? A term you manage or something else?
What about your site made them pick up the phone? What combination of design, copy, reference customer, geography, photography, characterful team, dog, geeky easter egg?
Chances are … the route they took is a route others will follow. Help out the next guy, clear the path.
Skippy Strategy: Make a habit of, “How did you find us?”
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