June 2, 2021

In the wild

Joshua Tree

Let’s just accept that for the people around you, innovation is in every job description. You’ve hired a smart and savvy group who have the intelligence to work things out and the creativity to sort the wheat from the chaff of ideas. Innovation doesn’t happen in your head or any of your heads, nor is it in the demands of your customers or in the advances of technology or how they’re corralled into products. Innovation happens in the wild, it happens in the spaces between, it happens when things are done to improve other things and those ideas are adopted in ways that make a positive difference.

The job description of innovation then is as much about bringing people with you and engendering change as it’s intelligence or creativity or technology. As in everything, it’s a team sport played by people.

Skippy strategy: Innovation isn’t all about the idea.