May 24, 2017

It’s about delivery


At the straight-talking level, reputation management means completing on your commitments.

It’s personal, between you and anyone you work with. It’s departmental, between your team and any team you interact with. It’s organisational, between your company and anyone who relies on it. It’s about making promises – about deadlines or products or price or any other detail that’s been the subject of the conversation – and keeping them.

If you always do what you say you will do, always delivering a specific value – as a person or department or organisation – your reputation will be built around delivering that value.

It’s about consistency. It’s about delivery.

If you’re one of the good guys, you want to that consistent delivery to be a positive thing. Alternatively, consistently let people down on quality or delivery, your reputation will be for that.

So, reputation management equals … what you do.

Skippy strategy: Fulfil on your promises.