April 11, 2024

It’s email


We imagine that as soon as our email hits their Inbox they’ll spring into action and get on with whatever it is we want them to get on with, and lickety-split the job will be done and they’ll be jumping on the next thing, and the next. A picture of efficiency and effectiveness.

It’s a two time fantasy.

The first is that pushing something to your Sent Items simultaneously gets it off your To-Do list. It doesn’t. It just hides it for a while, right up until it bounces back – which costs you time and guilt, and you still have to get things done.

The second is that anyone will jump into action at the hint of your ding. They won’t. That’s not how things get done. Email isn’t management. It’s email.

Skippy strategy: The only way to get things done – follow through and follow up.