Let’s talk about the customer. About all the things we believe they think and want. About our assumptions. About the ways they help and hinder us. About the things they don’t understand. Let’s talk about our broad beliefs about what they’re doing and why they work with us.



Let’s not.

Let’s not base our critical relationships on assumptions.

Let’s talk to the customer. In person. Direct.

Let’s ask them what they want and help them sort out their thinking wherever they’re not clear. Give them ideas and ways to benefit, teach them how to make best use of us and our products, work our process to ensure our best work (of course) but leaving room to bend and fit.

Let’s work as partners to make sure it’s good for all.

Let’s work with them, not in spite of them.

Skippy strategy: Know and work to their agenda, and yours.