The first time you see the graffiti in the car park, artistic or otherwise, it’s a shock. Indignant ain’t the word. “What the … ?”
A few days later – it’s still offensive but you’re getting used to it. “Hmmph.”
A couple of weeks – it’s normalised. Part of the landscape. You don’t even see it.
Except you do. And so does everyone on the team. And every visitor. And every customer.
Graffiti, a broken toilet seat, last year’s Christmas poster in the rec room, broken links and bad design on the website, that person in purchasing who does nothing, a toxic partnership.
Every time you let things slide they say you don’t care.
And you should.
Your team do. Your visitors do. Your customers do.
Skippy strategy: What ugly sore have you walked past every day for the last month? Sweep it up.
First published 29th April 2015.
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