For bonus points and in the belief that maybe there’s a short cut, we might have a broad notion of only wanting to work with a subset of the options that are genuinely world class.
When we’re looking for suppliers – whether they’re consultants or advisors or staff or investors or partners or cheese or actual products and services – what that means is practice is looking for the best fit with our needs … in our world.
The one we inhabit. A world with geographic constraints and a limited supply of available cash. One with only so much time to search and brief and test and measure. One where commitment, security and delivery might be more important than the potential of perfection.
Work out what you need and the reality you live in. Then look for our-world class.
Skippy strategy: The best in the world means the best in OUR world.
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