December 10, 2021

Possibility of value


Bringing new things into the world – new products and services, new ways of working, new systems and processes – we tend to focus on the thing itself. We do what we can to make it as good as it can be (or as good as it can be given the normal constraints on all the three resources). We add features, build in value, minimise costs. We do all the things we can do that are under control in order to put the best version of the thing out there for all to see.

You might call that the value creation phase, but you’re only creating the possibility of value.

From the end user’s perspective, they’re much more interested in extracting that potential.

Which means, focus as much on making the value easy to access as making it possible in the first place.

Skippy strategy: Make it easy to extract the value.