July 27, 2015



Little jokes. Small and joyful.

Like the logo written in ascii in a web page source.

Like the playful health warning on a technical spec.

Like the small print in an email footer that’s just between you and me, just in case you read it.

Like the scissor cuts on Kickstarter.

Code for serious people not taking themselves too seriously.

Skippy Strategy: Come out from behind the camouflage, take a little time to show a little joy.