March 11, 2024

Shining way-markers


Everyone smiles and makes the right noises.

You walk away from the meeting with a warm glow and a jump in your step. You’ve shaken hands and everything is going your way. 

Celebrate those milestones.

Happy faces all round.

But it isn’t done until it’s done. 

You know, when the real work is done.

The work of actually delivering the thing.

Of keeping on top of suppliers and logistics and human resources. Of managing the cash and customer expectations. Of pushing rocks up hill and seeing them jag on every possible incy-wincy piece of grit on the path.

The real work is making progress every day until the final day when the customer (who might just be you) says, Yes … it’s done.

Decisions and handshakes and deals done are not end points. They’re shining way-markers on the way to creating actual value.

Skippy strategy: Forwards, until it’s done.