Skip To Market Manifesto

I’ve been lucky to spend the last few years working with people who want to find a better way of building products and companies they can be proud of.

It’s been quite a school yard with hundreds of meetings, workshops, lunches and late night debates.

This manifesto is the result. You can [download id=”1″ format=”1″] as a Free PDF.

I’ve tried to sum up how you can use clarity and cohesion to build teams, companies, products and services, and how to get everybody working together for a common cause.

It’s for anyone with the ambition to skip to market. That is, it’s for leaders and managers in start-ups, established companies, charities, not-for-profits and anyone else interested in bringing out the talent, energy and enthusiasm of their people so that together they can do something extraordinary.

A few things you’ll get out of reading it:

• Why customers love some products and some companies
• Where companies go wrong and what to do about it
• A common cause of success or failure of a company
• What organisations actually look like
• The wavelengths-of-change that affect how companies evolve
• A framework for working beneath the surface of your business

Whether you like it and find it helpful or hate it with a passion, please let me know. You can add comments below, send me an email, Tweet me @sn1ck or just put a message in a bottle and hope for the best.

If you do find it useful though, please spread the word in every way you can think of.

[download id=”1″ format=”2″] and don’t forget to skip.

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Category:
Skippiness