July 18, 2010

Skip To Market Manifesto

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Next article July 29, 2010

Leading your Team to the Ultimate Benefit

Pizza & Cheesesteak

Some marketing messages just hit you between the eyes.

I was in Philidelphia’s Reading Terminal Market to discover the delights of the famous…


Skip To Market

I’ve been lucky to spend the last few years working with people who want to find a better way of building products and companies they can be proud of.

It’s been quite a school yard with hundreds of meetings, workshops, lunches and late night debates.

This manifesto is the result. You can [download id=”1″ format=”1″] as a Free PDF.

I’ve tried to sum up how you can use clarity and cohesion to build teams, companies, products and services, and how to get everybody working together for a common cause.

It’s for anyone with the ambition to skip to market. That is, it’s for leaders and managers in start-ups, established companies, charities, not-for-profits and anyone else interested in bringing out the talent, energy and enthusiasm of their people so that together they can do something extraordinary.

A few things you’ll get out of reading it:

  • Why customers love some products and some companies
  • Where companies go wrong and what to do about it
  • A common cause of success or failure of a company
  • What organisations actually look like
  • The wavelengths-of-change that affect how companies evolve
  • A framework for working beneath the surface of your business

Whether you like it and find it helpful or hate it with a passion, please let me know. You can add comments below, send me an email, Tweet me @sn1ck or just put a message in a bottle and hope for the best.

If you do find it useful though, please spread the word in every way you can think of.

[download id=”1″ format=”2″] and don’t forget to skip.

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Previous article November 3, 2009

Getting the time to do good stuff

Face of Big Ben

If you want the time to do good stuff, stop doing stuff you'll…