October 24, 2020

Sounds complicated


If it sounds complicated, don’t be surprised if they think it’s difficult.

If you break it down into bite sized pieces, they’ll probably chow down, one bite at a time.

If you raise the risks and give them plenty of options, it’s odds on that they’ll worry the bone and take their time settling on what were might seem obvious conclusions.

If you present it as a thoughtful and thoroughly researched plan, with simple choices, they’ll probably accept it at face value and make a quick decision.

In other words, a lot of the time, it’s on you. You set the stage, you line up the actors, you feed them their lines. And they play their part.

This isn’t an argument for dumbing down, or selling in, or sweeping under. It’s an argument for thinking about the audience and preparing your materials.

Skippy strategy: It’s complicated if you make it complicated.