All things are relative, but there are times we find ourselves in an important room with important people for an important conversation. Sure, it’s important to know what you want to say and, in the right circumstances, what you want. Be aware that, assuming all these important things are important to you, it’s easy to fall into the trap of focusing too much on youself, what you want to say, and what you want.
The place you should actually start: Who are they? (Not just the names but their place in the equation and the dynamics between them). Why are they here? (These people in this room and what benefit to they think they’ll get from being in the room). What do they want? (All the way to the outcomes).
It’s about you, bu it’s not really about you, it’s about them.
Skippy strategy: Start with … them.
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