The biggest reason

The biggest reason they don’t do what you want … they don’t know what you want.

The biggest reason they don’t buy your product … they don’t know it exists.

The biggest reason they don’t walk through your door … they don’t know you have a door, or where it is, or that it’s open, or that it’s worth it, or that they’d like it.

It is really as simple as their not knowing? No. Well, maybe. Sometimes, yes.

If they don’t know, an no one tells them, they’re left with what they do know, and you’re left with chance. And that isn’t much of a plan for the proactive.

Get the word out. Leave arrows. Make it easy. Hang up a sign.

The biggest reason they don’t know? You didn’t tell them.

Skippy strategy: Get the message out.

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Skippiness