December 4, 2021

The key


Customers love products and services, and service providers that do their job, do their job brilliantly, and do it every time. Coincidentally, that’s how reputations are made and brands are built: on consistent delivery. The more brilliant the delivery, the faster and greater your reputation or brand will grow.

It’s the key.

If you want to go to market with products or services that customers want to buy – and build your reputation or impact along the way – figure out what they need and a way to give it to them consistently, then do whatever you can to let them know you have it and get it into their hands, brilliantly, every time.

Easy to say, difficult to do. Every step is fraught with compromise and distraction. Don’t be seduced by the first, don’t be swayed by the other.

Skippy strategy: Figure out what they want and how to give it to them.