The mid line
Ok. Talented individuals that we are, we can’t do everything. You need help. I need help. We need help.
Who don’t we need?
Someone who sucks energy from…
Between the extremes, it’s safe, right? In the middle ground. Not too hot, not too cold, April 23rd. That’s the place to be. Nobody’s favourite exactly but somewhere between what A Types want and what B Types want – a happy medium. Vanilla.
The rationale of the mid line: you kinda-sorta-maybe fit somewhere within the bounds of possibility for most people. Customers, employees, investors – everyone has you on their radar. So the audience is wider and the risk lower.
The rationale of the edges: most people are reasonably happy with what they’ve already got. To win them over, to attract the best recruits, to motivate investors, to create customer-evangelists, you can’t offer something in the middle – you have to offer unreasonableness, skippiness.
You have to walk near the edge, take a risk, to get the best view.
Skippy strategy: Abandon the middle ground. Go for the edges.
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Category:
Skippiness
You’re going to make mistakes. You’ll back the wrong horse, make a bad hire, stop when you should double-down, double-down when you should bug out. You’ll…