June 21, 2019

The most most


There’s a lot to be said about the most amazing, most perfect, most well made, most luxurious, most fitting, most up to date, most most.

But, erm, most of the time, it’s not necessary. What you need is something that does the job, that fits, that meets the brief, that’s good enough.

Good enough may not be the tag line that wins marketing awards, but when you’re looking for something to fit the hole to do the job to ring the bell, something that performs that roll with a little slice of joy – even if it isn’t the most most – is exactly what you need.

And if you feel like that when you’re looking for something to do the job, it’s likely that everyone else feels the same way.

You don’t always have to offer or get the most most.

Skippy strategy: Good enough with a slice of joy – is perfect.