Whale watching
So many times the answer is surprising and inevitable.
Writers and designers do it. The obvious plot-twist you didn’t see coming. The perfect logo. The strap-line that…
You can’t see impact but you can see clues: the passing smile, the willingness to take a new turn, the volunteer stepping up, buy-in and buying signals, a new determination, the team, the theme, commitment, effort, sacrifice, creativity. At the other end – a disconnect, inattention, slacking off, failing to engage, playing as one, self centred, careless, unwilling, clock watching, arse covering, dialling it in. And everything in between.
When things happen – success or failure, good or bad, winning or losing, everything in between – like with whales, most of the action happens out of sight. What you see at the surface shows direction and travel (and a little bit of spectacle).
So, do you want to know what’s happening, or are you just taking in the show?
Skippy Strategy: If you really want to know, dive deep and stay under for a long time.
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Category:
Skippiness
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