When they ask you about your vision, if they know what they’re talking about, they’re asking about an imagined future. The answer to the question is always words about pictures. What the future will look like, what it will be like to work around here, what impact you’ll be having on your people and your market and your world.
It’s the stuff they can imagine along with you. It’s emotional.
Sure, for some, it might include metrics and money in the bank and sales received, but they’re facsimiles for the picture of a company with the confidence to take bigger swings knowing its plans turn into actions and its pockets are deeper than its risks.
Vision is the thing you’re working toward – that hill – and what it means when you get there – game changing.
The next question … how will you get there? The lumpy strategic plan.
Skippy strategy: Vision- the words about future pictures.
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