March 23, 2021

Crank the handle


You need people on your team who are interested in what they do.

If you’re hiring to fill a quota or by the shelf foot, and all you need are warm bodies to follow an exact formula every time, and none of them have any contact outside their circle and don’t need to add a human touch, then maybe, just maybe, you can hire the kind of people who’ll crank the handle you put in their hand at exactly the speed you ask.

The rest of the time – and even then, why not all of the time? – the primary differentiator that separates the credible jobbers from those you’ll look to build around is that the latter will care about what they do to the point that they’ll show an interest and look to improve it and themselves.

Skippy strategy: Look for the ones who are interested.