Partners make life better for each other.
They bring their talents to the table and get things done – things you can’t or don’t want to do on your own. Valuable things. Things that make a difference.
It’s a quid pro quo.
If you treat them like suppliers – they’ll treat you like a customer.
If you only feed them scraps – they’ll look for richer pickings.
If you bring them inside – they’ll bring you inside.
If you beat them up – they’ll snap at the hand.
If you build an ecosystem where everyone wins – every winner will keep the system spinning.
So … if you need a partnership to work – work at feeding your partners.
Skippy Strategy: Ask not what the partnership can do for you …
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