Need to believe
First time is always difficult. And risky.
The second crack’s about straightening the curves. And exciting.
Then the difficult third album. And nothing’s quite so easy after all.
After…
When choosing partners, you need to believe.
That the future will be better together. That they’ll have your back. That when the fan takes a hit, they’ll stick around for the clean up. That they understand win-win is a long-term game. That they’ll link arms and shoulder the problems with you. That one and one makes three.
When they talk about partnership, but treat you like a supplier … believe the actions more than the words.
If they act like you’re a supplier … treat them like a customer.
No need to believe, you need see their cash.
One or two actions outweigh an awful lot of fine words.
When it comes to partnerships: look more than you listen.
Skippy Strategy: Work out whether you are (or need) a partner or a supplier. Act accordingly.
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Category:
Teams
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