Tag Archive: naming

Time to ship?

April 21, 2009

I've spent a lot of time thinking about names recently. Working in a team, we've come up with a bunch of alternatives and pretty much settled on one. On the way through though, someone asked,... READ MORE

What’s wrong with naming your company Bland?

April 1, 2009

When Mark Twain said,

"The difference between the almost right word and the right word is the difference between the lightning bug and the lightning"

he wasn't talking about naming a new power generating company.... READ MORE