It’s about choices.

Let’s say … we have to choose a new CRM system. There are plenty of choices. P-l-e-n-t-y. And despite what they all say about themselves, they all do pretty much the same thing (except in whatever edge-case they’ve chosen to amplify). As a middle of the bell-curve kind of customer, any, a-n-y of the choices will do the job.

So what happens next?

A comparative test, presentations, committees, evaluations, personal preference, debates, demos, trials.

Then what?

Two months later, three … we’ve narrowed it down to two.

Then what?

Two months later … make a damn decision!

There are times when making a fully informed and accurate decision based on evidence and evaluation is the only way to go. Most times though … any decision is better than no decision.

Get on with it.

Skippy strategy: Almost every time … observe, orientate, go with your gut (and keep Procurement out of it).