It’s difficult to get commitment from third parties.

They talk a good game – whether it’s because they’re selling you or they’re people-pleasers – they like to keep you happy-ish.

When they’re making all the right noises – it’s time to prepare.

Prepare for the day when the customer signs the contract and sends the purchase order. Prepare for wet ink on the investment agreement and the money hitting your account. Prepare for the components to arrive at your loading bay. Prepare for the Yes in the email and the action to unfold.

But wait.

There’s one more ridge to push over, one more crevasse to get them across: the part where they acting on all those nice noises and do more than talk a good game.

It doesn’t matter what they say, only action speaks.

Plan for the action, but wait until you see it.

Skippy strategy: Get ready. Get set. And … wait.