Some marketing messages just hit you between the eyes.
I was in Philidelphia’s Reading Terminal Market to discover the delights of the famous philly cheesesteak and the sign... READ MORE
A little bit lost in Maryland this summer, my family and I came across... READ MORE
When I went to see Jack Welch speak on management, I knew... READ MORE
Working in the business to business world I always feel a little bit uncomfortable when people talk about brand. As I've said, brand is a (marketing whodoo) word for reputation. Most of us should... READ MORE
I had two conversations in pretty quick succession that pointed towards the extremes of service we face every day.
Both talking about (different) new products. The first, a "name" advertising guy, said,
"It's possible to... READ MORE