They know better
May 3, 2025 12:17 am Leave your thoughtsThe first audience is always internal. For the presentation, the press release, the product launch. How do we clarify the story for them? How do we explain our position for... Read more
Author Archives for Nick Shepheard
The easiest path
May 2, 2025 12:17 am Leave your thoughtsNot every bet pays off. Not every new product finds its market. Not every hire works out. Not every research turns into development. Not every visit swings a sale. You... Read more
Maybe they did
May 1, 2025 12:17 am Leave your thoughtsBuilding your team means meeting lots of maybes. Maybe this is the one, maybe they’ll fit the team, maybe their experience is real, maybe they did the things they say... Read more
Out of the echo chamber
April 30, 2025 12:17 am Leave your thoughtsInside the organisation are lots of people you pay to be there and, like it or not, brief against it or not, explicitly advise them otherwise or not, they’ll agree... Read more
Final choices
April 29, 2025 12:17 am Leave your thoughtsWhen you’re building the team, whether it’s internal or with a wider group of partners, there are always plenty of options if you’re prepared to go looking. By the time... Read more