Their clock
June 13, 2024 12:17 am Leave your thoughtsCustomers will buy when they’re ready. Not when you want them to, not when makes most sense to you, not at the most objectively logical moment (or even for logical... Read more
Author Archives for Nick Shepheard
Sluggish systems
June 12, 2024 12:17 am Leave your thoughtsFinally? Finally! Finally the market is moving your way. That long-planned success might actually happen. Is here. Is happening. Revenue is up, profit is up, spirits are up. The question... Read more
A mismatch
June 11, 2024 12:17 am Leave your thoughtsThere’s a mismatch between what people know and what is important. All the little things that go on, the ways of working, (those weird ways), the short cuts, the spinning... Read more
Every question
June 10, 2024 12:17 am Leave your thoughtsCustomers can be so demanding. Sometimes, all they seem to want is information about your products and services, about the products and services they’ve already ordered, about how to deal... Read more
Two jobs
June 9, 2024 12:17 am Leave your thoughtsNews travels. Somehow, everyone knows the result of the meeting, the bid, the fundraising, the partnership, the product-development launch-cycle buy-and-build phase-workflow. Everyone. Those at the sharp end, who contributed the... Read more