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June 22, 2026 12:17 am Leave your thoughtsClose to everything, where the decisions are taken and the big swings are made, everything makes sense. You have more information than anyone, more access to the levers and more... Read more
Author Archives for Nick Shepheard
New inconvenience
June 21, 2026 12:17 am Leave your thoughtsWe’re full to overflowing with mental models of how the world works. Little maps we use to explain what just happened and predict what might happen next. How customers think,... Read more
Further behind
June 20, 2026 12:17 am Leave your thoughtsWhen you do what you do it’s likely you fall into the habit of doing what you do in the way that you do it. Which can be a good... Read more
The confusion
June 19, 2026 12:17 am Leave your thoughtsHere’s my guess: you have a fair to middling idea in your head and given enough time and a receptive audience you can describe it at a mostly useful level... Read more
Buckle under
June 18, 2026 12:17 am Leave your thoughtsNothing is quite as simple as it seems from the starting gate. More complexity, more nuance, more moving parts, more thinking, more vested interests, more if-this-then-that, more connections, more worries,... Read more