Author Archives for Nick Shepheard

Too important

March 5, 2023 12:17 am Published by Leave your thoughts

Marketing truly is too important to be left to the marketing department because marketing is really everything you say and everything you do. It’s not just that you shouldn’t outsource... Read more


Only that

March 4, 2023 12:17 am Published by Leave your thoughts

With all that email, all those meetings, the the updates and checkins, what are you actually working on? Assuming it’s more than doing the day to day, how will we... Read more


Hard edges

March 1, 2023 12:17 am Published by Leave your thoughts

At the margins, there’s no more room. When the pint pot is brimming, it’s full. Any attempt to squeeeeeze just a little bit extra, and something’s gonna spil. It’s physics.... Read more