Author Archives for Nick Shepheard

A way to fatten

January 7, 2023 12:17 am Published by Leave your thoughts

You can find a way to skim. Whether it’s saving cost or effort, there’s always a way to deliver nearly-but-not-exactly what you promised without anyone noticing the difference. To squeeze... Read more


Capture that

January 6, 2023 12:17 am Published by Leave your thoughts

Ever get into one of those complicated conversations that seems to go around in tighter and tighter contractions until you’re tied in knots trying to remember every assumption, every half... Read more


Ways to know more

January 5, 2023 12:17 am Published by Leave your thoughts

There’s so much that’s done on feel. Steering the course, dealing with issues, changing direction, the right fit, questions of performance. You’re using your judgement everywhere you turn. After a... Read more


Fourth hard bit

January 4, 2023 12:17 am Published by Leave your thoughts

You’ve invented and sold the thing, and delivered the value the customer was buying.  Now, the hardest job of all: repeat, repeat, repeat. And again. And again. With products: keeping... Read more