Whatever they see
Without thinking - two things can catch you.
You can live entirely in the moment, operating without the benefit or hindsight or foresight, reacting to whatever you…
Your product might be perfect for them. They might get enormous benefit. It could be the most significant decision they make this year.
Thing is … none of that makes you anything other than mildly interesting compared to their real fascination … whatever they see in the mirror.
Customers care about their own situation. Their interest in you, your product or your service is based entirely on the potential to improve their lives. To help them do something they want to do, to overcome some obstacle, to remove cost from their process, to make them feel good about themselves, to make them go faster-smarter-leaner-higher-longer-cleaner.
It’s all about them.
No matter how interesting you think you and your story are, listen and get to the point.
Lay out the proposition, talk benefits, understand their desires and make it personal to them.
Walk in their shoes, inside their circle of concern.
Skippy strategy: It’s about them.
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Category:
Skippiness
There must be some reason we don’t set objectives.
Maybe it’s easier just to slide on through. To not put ourselves out, then no one will know…