“Our Values: customer focus, responsibility, innovation, performance, teamwork.” What do you think when you read something like that? “That’s an important list of drivers that gives me an insight into... Read more
On-stage As a leader you have a lot of influence. Inside the bubble, you run the meeting and every head turns as you have the last word, there’s only one... Read more
A prospect asks, How many other customers do you have? A new recruit asks, What do our competitors do better than us? A board member asks, Why haven’t you met... Read more
A while back I talked about using icons to teach what you stand for. How about just saying it out loud to everyone who’ll listen? Say it Loud, Say it... Read more
Some marketing messages just hit you between the eyes. I was in Philidelphia’s Reading Terminal Market to discover the delights of the famous philly cheesesteak and the sign in the... Read more