Author Archives for Nick Shepheard

Right people

September 23, 2022 12:17 am Published by Leave your thoughts

Some roles are easy to fill. Not in the warm-bodies or lower-the-bar sense, but because they’re well defined, universally understood and with a deep bench of experienced contenders. It’s not... Read more


Their agenda

September 22, 2022 12:17 am Published by Leave your thoughts

When customers talk to you about your product, they’re not talking about your product, they’re talking about what it can do for them, how it will make them feel, how... Read more


As you go

September 21, 2022 12:17 am Published by Leave your thoughts

The point of most decisions isn’t so much whether you take the left or right fork in the road, it’s that you take one of them and keep moving forward.... Read more