Between the words
August 25, 2022 12:17 am Leave your thoughtsThe customer will tell you what they want. Not so much in the words they use when they think they’re telling you what they want, but in the words around... Read more
Author Archives for Nick Shepheard
Play the hand
August 24, 2022 12:17 am Leave your thoughtsTowards the end of things, when the thing really is the thing it’s going to be and there’s no more time or money or energy or whatever left for more... Read more
One ingredient
August 23, 2022 12:17 am Leave your thoughtsWhether you’re putting your team together at the start, or building it as things develop, you’re dealing in alchemy. Looking for that special blend of ingredients and process that makes... Read more
Travelling together
August 22, 2022 12:17 am Leave your thoughtsTravelling together, it’s likely that you’ve agreed the destination, the route, the mode of transport and the timing. Maybe not all the details, but the lumpy decisions are already in... Read more
The leapers
August 21, 2022 12:17 am Leave your thoughtsTaking new things to market, you’ll be asking someone on the other side of the table to take a leap of faith. Without the benefit of direct experience or evidence,... Read more