Pick your battles
March 13, 2015 8:56 pm Leave your thoughtsEvery manager has leverage. Ten pins in the bowling alley and two balls to knock them over. Where to focus your effort for maximum impact? Number One pin, front and... Read more
Author Archives for Nick Shepheard
What’s the game changer?
March 12, 2015 7:34 pm Leave your thoughtsChange is coming. Maybe not today, maybe not tomorrow, but soon. A shift in technology, a new bidder, competitor manoeuvres, a change in regulation. I don’t know what it is... Read more
Make the time to take photographs
March 11, 2015 7:42 pm Leave your thoughtsEveryone can do large amounts of work. Sometimes they have to. Pizza nights to squash bugs before launch, evenings and weekends packing before the move, mountains of prep for due... Read more
Selling ice cream in the rain?
March 10, 2015 7:51 pm Leave your thoughtsIt’s good business selling ice-cream when the sun’s shining. Put your head down, work hard, churn out the product, profits flow. When it rains though, not so much. Short term... Read more
What’s the recipe?
March 9, 2015 8:05 pm Leave your thoughtsThe core of any proposition is the product. Coffee is big business in Brighton. With the UK’s highest per capita spend on coffee, and more than sixty cafes in a... Read more