Dealing with Prickly Questions
October 13, 2010 8:00 am Leave your thoughtsA prospect asks, How many other customers do you have? A new recruit asks, What do our competitors do better than us? A board member asks, Why haven’t you met... Read more
Author Archives for Nick Shepheard
Transparancy at Pret a Manger
September 28, 2010 1:27 pm 2 CommentsA while back I talked about using icons to teach what you stand for. How about just saying it out loud to everyone who’ll listen? Say it Loud, Say it... Read more
Leading your Team to the Ultimate Benefit
July 29, 2010 6:31 am Leave your thoughtsSome marketing messages just hit you between the eyes. I was in Philidelphia’s Reading Terminal Market to discover the delights of the famous philly cheesesteak and the sign in the... Read more
Skip To Market Manifesto
July 18, 2010 5:31 pm 4 CommentsI’ve been lucky to spend the last few years working with people who want to find a better way of building products and companies they can be proud of. It’s... Read more
Getting the time to do good stuff
November 3, 2009 1:42 pm Leave your thoughtsIf you want the time to do good stuff, stop doing stuff you’ll never do well. Partly attitude and partly system, here’s a plan for doing good stuff: Push back... Read more