Everyone’s busy with the day-to-day. There’s meeting to have, customers to visit, teams to build, products to develop, funding to find. It’s full on. You know the world is turning... Read more
There’s judgement, better judgement, and going against them. Judgement is everything that got you here. Better judgement is all the things you’ve done and all the things you’ve read and... Read more
When customers have immovable deadlines – that ship’s gonna sail, no matter what – it’s not ideal, but you have to get on board. Most times it’s possible if someone... Read more
Every project goes through phases characterised at the extremes by worry and excitement. Every project chews through resources – time on the calendar, human effort and emotion, use of equipment,... Read more
You can throw all the marketing effort you like at telling customers what you want them to believe. Some of it will stick to people who’ve never used your products... Read more