Scared of take off
July 24, 2015 8:25 am Leave your thoughtsThere are seventeen airplanes in some stage or readiness for take off. Pushed back from the gate, on their way to the runway – ready to move into place, unleash... Read more
Author Archives for Nick Shepheard
And then we fix it
July 23, 2015 8:40 am Leave your thoughtsNothing about making difficult decisions is easy. So we agonise, work the angles, squeeze for data, seek advice, mine for insight. The whole game is laced with worry, “What if... Read more
Information superhero
July 22, 2015 8:21 am Leave your thoughtsCustomers want information. Nothing special. They just want to know what they want to know – how to use the product, to deal with your company, to fix their problem,... Read more
The whole story
July 21, 2015 8:16 am Leave your thoughtsRemember those times when you absolutely know. They’re rare. Most of the time we’re not so sure. There’s a reason for that: if it was obvious, we wouldn’t be involved... Read more
Let them know
July 20, 2015 8:40 am Leave your thoughtsAlmost everything is a collaboration. And when people help – at the end of the meeting, for the introduction, after the effort, in the heat of the moment – you... Read more