Competition and the enemy within
April 2, 2009 11:27 am Leave your thoughtsIt’s easy to believe that the competition is made up of other companies or people who want the same thing that you do; to land the new client, to get... Read more
Author Archives for Nick Shepheard
What’s wrong with naming your company Bland?
April 1, 2009 11:26 am Leave your thoughtsWhen Mark Twain said, “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning” he wasn’t talking about naming... Read more
One to consider
March 31, 2009 8:55 am Leave your thoughtsIn 1992 Frederick Herzberg wrote a new introduction to his 1959 classic, The Motivation to Work (which you can find here), “In The Motivation to Work and in all subsequent... Read more
Is Oakley Skippy?
March 30, 2009 8:43 am Leave your thoughtsI’ve trained and raced in Oakley sunglasses over the years. To be honest I can take ’em or leave ’em. I like the way they keep the wind and dust... Read more
Making promises
March 28, 2009 12:00 pm Leave your thoughtsTo get customers you have to get in the market, and being in the market means being in the marketing business. Where is your marketing now? Are you making promises?... Read more