Business Cards Aren’t Clever
March 27, 2009 3:14 pm Leave your thoughtsAt a conference yesterday I managed to snag nine business cards. Not actually a good thing as I didn’t ask for any. I guess I stuck my had out when... Read more
Author Archives for Nick Shepheard
Ice Cream and how to deal with Entrepreneur’s Risks
March 26, 2009 11:01 am Leave your thoughtsWe’ve been incubating a fantasy in my house for the past few months. Ice cream entrepreneurs Let’s open an ice cream shoe; somewhere in Brighton, in a few years time.... Read more
Brand and Positioning
March 25, 2009 4:37 pm Leave your thoughtsWhat’s the difference between brand and positioning? I’ve been wriggling around this one for years. Part of the problem is that everyone uses them to mean something that they are... Read more