Starting out, there’s a debate between two principals. One says, “We need to offer a broad range of services that puts our arms around the widest possible group of customers.”... Read more
Where are you heading with your project and how are you doing? The answer to this simple question is probably complex and I imagine you keep all the pieces of... Read more
The networking nightmare: that guy who thrusts his business card into your hand and without taking breath is off and running into a rehearsed pitch. So why get out there?... Read more
Say you invent a new x-ray machine. (No, really.) How do you test it? If you point it at a human – and these things end in human trials –... Read more
It’s easy to sink into ways of doing things that aren’t so bad but don’t exactly work. Not falling on our faces, but stumbling. Getting by, but tripping on the same thing... Read more