A razor
November 1, 2020 11:17 pm Leave your thoughtsA few years ago, a razor company worked out the perfect marketing message. The universal answer to what every customer for any product or service was looking for. They nailed... Read more
Author Archives for Nick Shepheard
Hot issues
October 31, 2020 11:17 pm Leave your thoughtsWhen we’re making decisions, when we’re asking other people to make decisions, we tend to talk about it. We like to talk about all the options, we love to talk... Read more
Last slide
October 30, 2020 11:17 pm Leave your thoughtsEvery meeting starts with a purpose and ends with an action point. At least in theory. They might be as simple as, Update, and Next Meeting – but those kind... Read more
What is fit?
October 29, 2020 11:17 pm Leave your thoughtsWhat you talk about adding to the team, soon enough, you start talking about fit. But what is fit? Assuming you’re starting from a good base, part of it is... Read more
Not whilst
October 28, 2020 11:17 pm Leave your thoughtsThere’s no doubt that it can be compelling to look at all the things you don’t do, all the businesses you don’t run, all the products and services you don’t... Read more